# ETIQ Game Consulting

> Independent consultancy founded by Salim El Bannoudi, providing cultural consultation, sensitivity reading, and game design expertise for the authentic and ethical representation of Islam and Muslim cultures in video games. Based in the Netherlands, serving AAA studios, indie developers, educational publishers, and serious-game producers worldwide. Languages: English, French, Dutch, Arabic.

ETIQ Game Consulting (etiq-gc.com) is a Netherlands-based consultancy specialized in Islamic cultural consultancy for the video game industry. The founder, Salim El Bannoudi, is a Moroccan-Belgian game designer (MSc Video Game / HEAJ, MSc Computer Science / University of Mons) who helps studios avoid stereotypes, ensure historical and theological accuracy, and design culturally respectful games featuring Muslim characters, settings, narratives, art, architecture, and gameplay mechanics.

The consultancy offers a free first-hour discovery call, then custom proposals (cultural audit, sensitivity reading, game design document review, character & world design, narrative consultation, full development partnership). Studios working on AAA, indie, mobile, VR/AR, educational and gamified projects can request a consultation by email (no booking system, no contact form; contact: info@etiq-gc.com).

## About

- [About Salim El Bannoudi](https://etiq-gc.com/about): Background, education, certifications, published academic articles and projects
- [Homepage](https://etiq-gc.com/): Overview of services, mission, and contact by email

## Services

- [Cultural Gaming Consultancy](https://etiq-gc.com/consultancy): Detailed services — cultural research, character development, world building, narrative consultation, gameplay mechanics, gamification, review & validation, free first hour, process and engagement options
- [Lectures & Training](https://etiq-gc.com/lecture): University guest lectures, professional studio workshops, conference keynotes on Islamic representation, ethical game design and cultural sensitivity

## Knowledge & Publications

- [Blog & Academic Publications](https://etiq-gc.com/blog): Peer-reviewed articles, essays and resources on Islamic representation in games, cultural authenticity, ethics in interactive media

## Contact

- Email: info@etiq-gc.com
- Contact form: none — reach out by email at info@etiq-gc.com
- Languages: English, French, Dutch
- Country: Netherlands (KVK 81736878), worldwide remote consulting

## Optional

- [Privacy Policy](https://etiq-gc.com/privacy-policy)
- LinkedIn: https://www.linkedin.com/in/salim-el-bannoudi/
- YouTube (Islamic Representation in Games): https://www.youtube.com/@ETIQIslamVideoGame
- YouTube VOD (live replays): https://www.youtube.com/@ETIQIslamVideoGame-VOD
- Twitch (live streams): https://www.twitch.tv/etiq_islamvideogame